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USA vs The World: It probably wouldn’t be competitive

The NBA is actively exploring a significant shift for its 2026 All-Star Game: a USA vs. World format, pitting American-born players against the league’s rising international stars. Per The Athletic, the idea follows a disappointing response to the three-game mini-tournament in 2025, and inspired by the NHL’s successful “Four Nations Face-Off,” featuring players competing by…

The Women’s Basketball Market: Bumps and Trends

Over the past two decades, viewership for the NCAA Women’s Basketball Championship game held steady in the 3 to 4 million range. That changed in 2023 and 2024, when audience numbers spiked to 9.9 million and then 18.9 million. The catalyst was clear: Caitlin Clark’s run with Iowa. Viewership has since returned to 8.5 million,…

How NIL is Changing Opportunities for African Athletes

🔹 Introduction For decades, talented African basketball players have sought opportunities in the U.S. college system, often facing financial challenges and eligibility restrictions. The Name, Image, and Likeness (NIL) policy, introduced by the NCAA in 2021, has changed the landscape, allowing student-athletes to earn money legally while playing college sports. But what does this mean for African athletes? Can…